There’s no doubt that artificial intelligence has transformed how people look for information online. Platforms such as ChatGPT, Google Gemini, Perplexity and Claude are now common tools in the research habits of millions. But the idea that “everyone uses ChatGPT for search” oversimplifies a much more nuanced reality. AI Search Is Growing Rapidly But It’s Not the Default for Everyone Recent data suggests that AI-powered search is already a major behaviour in many markets, but it has not ...

There’s something powerful about local business. It’s the independent café that knows your order. The family-run service company that turns up when they say they will. The e-commerce brand packing orders late into the evening because they care about every customer. Local businesses are the backbone of our communities. They create jobs, shape high streets, sponsor events, support schools, and keep money circulating locally. But in today’s world, being good at what you do isn’t always enough. ...

Search hasn’t stopped working, but it has fundamentally changed. For years, digital visibility followed a familiar pattern. Someone searched, scanned results, clicked a website, browsed a few pages and then made a decision. Traffic flowed through websites as the central hub of discovery. That model is no longer guaranteed. Increasingly, users are asking AI tools direct questions and receiving complete, synthesised answers instantly. In many cases, the journey doesn’t require ten blue links....