Why Your Social Media Strategy Needs a Human Touch (not just copy + paste)

In the fast-paced, extremely dynamic world of social media, it is definitely tempting to take shortcuts, especially for small businesses. You may have seen endless posts about experts and agencies offering an off-the-shelf posting schedule, free 'hooks' and all the while promising engagement, reach, and conversions. But the reality is, quick-win social media solutions will rarely win long term.

A generic content plan, that has been designed to work for any business, isn't really going to directly connect with your audience, it would be impossible.

Algorithms Spot Copy-and-Paste Content

Social media platforms are smart. If you’re using the same content strategy as dozens of other businesses, the algorithm will pick up on it. And eventually, as a results your engagement will drop, your reach will dip and your brand will get lost in the noise and left behind.

Real Strategy Comes from Real People

If you want a social media presence that actually delivers results, you will need a personalised approach and a real person who will: ✅ Research your business and industry ✅ Understand your ideal customer’s needs and behaviours ✅ Craft content that speaks to them directly ✅ Develop a strategy that’s unique to your brand

We don't pump out posts for the sake of it. We build an engaged audience that will convert into customers.

Stop Blending In. Start Standing Out.

If your current social media strategy feels like it’s on autopilot or is a bit 'finger-in-the-air' then it is high time to rethink your approach. We work with businesses across all industries to take the time to understand specific audiences for each client. We do not just schedule generic posts, with a one-size-fits-all approach and call it a “strategy.”

If you are after a tailored and considered social media plan that actually works it's time to have a chat.